Diriyah stand at ATM, Dubai 2025

Electra transformed a tight-turnaround brief into a fully bespoke showcase for our client Memories Events Management, bringing the Diriyah Stand from concept to reality with precision and creativity. The result was a meaningful and immersive environment that captured the essence of the destination.

Sustainability played a central role throughout the project. The build incorporated FSC-certified wood, eco-friendly paints, and a bamboo ceiling finished with natural stains, reinforcing an environmentally conscious approach. Textured wall finishes were hand-applied to reflect the character and cultural depth of Diriyah, blending craftsmanship with narrative-driven design.

Delivered efficiently and with attention to every detail, the project stands as a testament to the power of thoughtful materials, handcrafted elements, and seamless collaboration.