Dubai Watch Week 2023
Electra proudly built three single-brand booths and the interior fit-out for the main multi-brand exhibition at Dubai Watch Week 2023. Special thanks to Atelier LUM for Audemars Piguet, Platinum events for Chopard, Chanel, Aston Martin, and the creative minds at Dubai Watch Week for entrusting us with their projects.
The captivating interior design by Dubai Watch Week exudes sophistication, intricately blending premium materials and lighting to perfection. Our team brought this vision to life with meticulous fit-outs across several areas, showcasing the products of 45 brands.
Noteworthy features include a specially crafted centerpiece “tree” surrounded by custom pebble seatings in the Courtyard, where we also designed four corner booths, including the premium displays for Aston Martin. A monumental lighting feature, created with CNC-cut steel, seamlessly connects the main hall and hangs over custom workstations and seating areas. Additionally, individual showrooms with customizable lighting and displays were meticulously crafted using a mix of steel, bare wood dowels, lightboxes, premium furnishings, and diverse lighting.
We express our gratitude to the Dubai Watch Week team and exhibitors for their valued partnership.
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